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Business Analytics Module Test details

You should pursue this Certification in Business Analytics,

  • If You are a working professional who wants to supplement his / her skill sets by learning advanced tools and techniques to perhaps make a job-shift.
  • You are a student who wants to start a career in Business Analytics.
  • The backbone of Business Analytics is application of mathematical / statistical fundamentals. Hence, candidates should be graduates with a flair for Mathematics and (or) Statistics.
  • Who can appear for the certification exam?Only those candidates who have successfully completed the Business Analytics Program with IMS Proschool can appear for the certification exam.
  • How can I apply for the IMS Proschool program?Apply online at http://www.proschoolonline.com/certification-business-analytics-course , or visit your nearest centre.

 

Business Analytics Module

 

  • We live in Digital India today and the impact of business analytics couldn’t be more prominent. UID creation through AADHAR card, and other digital initiatives by the Government like MyGov, DigiLocker, Digital India, National Scholarship portal, Dhan Yojna etc. are all based on data collection and analytics
  • Business Analytics and its related terms such as Business Intelligence, Big Data, Data Mining, etc. has become a powerful tool for companies.

 

INDEX 

  • Introduction
  • What is Business Analytics
  • Application of Business Analytics
  • Career Path
  • Course Outline
  • Key features
  • Study Options
  • Details of the course delivery

One of the primary users of Business Analytics is the Financial Sector. Models that predict credit quality, investment options, fraudulent credit card transactions and cross-sell / up-sell possibility are very common in banks, insurance companies, credit rating organizations, research houses, etc. IMS Proschool (a leading education service provider in India) has developed a Certification in Business Analytics that prepares Graduates, Post – Graduates, MBAs for the following roles:

  • Analytics Manager
  • Analytics Consultant
  • Business Analyst
  • Business Intelligence Manager
  • Data Scientist

 

CHAPTER 1 : Introduction to Business Analytics Module
  • We live in Digital India today and the impact of business analytics couldn’t be more prominent. UID creation through AADHAR card, and other digital initiatives by the Government like MyGov, DigiLocker, Digital India, National Scholarship portal, Dhan Yojna etc. are all based on data collection and analytics.
  • Credit card companies across the world are using Business Analytics to find the most reliable (Credit – worthiness) customer to lend to whereas Telecom companies are using it to find out the possibility of cross-sell, up sell or customer Retention.
  • Business Analytics and its related terms such as Business Intelligence, Big Data, Data Mining, etc. has become a powerful tool for companies.
  • McKinsey predicts that by 2018, there will be a 50% gap in the supply of data scientists versus demand. Which clearly means that the demand for Business Analysts is increasing at a breakneck speed.

 

 

CHAPTER2 : What Is Business Analytics

Business Analytics is the process of converting data into insights. It is “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.” With the increase in the availability of data, Analytics has now become a major differentiator in both the top line and the bottom line of any organization. It is hence not surprising that research has shown that data-driven companies perform 5%- 6% better per annum. One of the primary users of Business Analytics is the Financial Sector. Models that predict credit quality, fraudulent credit card transactions and cross-sell / up-sell possibility are very common in banks, insurance companies, credit rating organizations, etc.

CHAPTER 3 : Application of Business Analytics

Analytics is the use of:

  • Data
  • Information technology
  • Statistical analysis
  • Quantitative methods
  • Mathematical or computer-based models to help managers gain improved insight about their business operations and make better, fact-based decisions.
CHAPTER 4 :Business Analytics Models

Risk Analytics

Risk based pricing,

Fraud Detection and Prediction,

Recovery Management,

Loss Risk Forecasting,

Risk Profiling,

Portfolio Stress Testing

Marketing Analytics

Segmentation,

Marketing Mix Optimization,

Competitor Analysis,

Channel Analysis,

Ma Sales Performance Analysis,

Campaign Analysis,

Sales Pipeline Reporting

Supply Chain Analytics

Supply and Demand Analysis,

Strategic Sourcing,

Quality Control,

Inventory Analysis,

Supply Chain Order Fulfillment Analysis

Customer Analytics

Loyalty Analytics,

Customer Life Time Value,

Propensity Analytics,

Churn Analytics,

Customer Analytics Customer Segmentation,

Cross- Sell or Upsell Models

Web Analytics

Click Analytics,

Customer Lifecycle Analytics,

Social Media Analytics,

Sentiment Web Analytics Analytics,

Online Traffic Analytics,

Conversion Analytics

Human Resource Analytics

Recruitment Analytics,

Compensation Analytics,

Talent Analytics,

Training Analytics,

Human Resource Retention Analytics,

Workforce Analytics

CHAPTER 5 : Career Path

 

Career Path
Timeline Profile Median Salary
Entry Business Analyst INR 5, 00,000
Mid-Management Data Scientist INR 14, 00,000
Leadership Senior / Lead Data Scientist INR 25, 00,000
CHAPTER 6: Course Outline

*Joint Certification from NSE Academy, IMS Proschool and NSDC. This level of certification is unparalleled in the industry

*Our course will help you turn data into insights and hence implementable action with the help of techniques from statistics and data mining.

*A three-month hands-on course revolving around data sets and case studies

*Work on real business cases with hands on experience on Capstone Projects.

*Get additional online training on SQL, SAS Base and TABLEAU.

CHAPTER 7: Key Features
  • 3 Months weekend classroom program and Live Virtual classroom program
  • Comprehensive course content making you Job ready
  • NSE Academy Exam preparation via rigorous internal assessments
  • On successful completion of training and assessment on SAS Base, Tableau, Text Analytics, SQL and Capstone Project, candidates will get Certificates from IMS Proschool.
  • Placement Assistance – Interview grooming
CHAPTER 8:Study Options
  • Comprehensive Classroom1.10 Weeks program (weekends)
    2. Get trained by Industry experts
    3. Work with at least two data sets per topic besides real –life case studies
    4. Online study material
    5. Innovative hands on Learning Methodology
    6. Well – Designed Skill Set Based Delivery Plan with an ideal focus on techniques and tools
    7. Regular Assessments
  • Live Virtual Classes1. Audio – Video enabled “Live & Interactive training program on CISCO Platform
    2. Learn from the industry experts at affordable cost.
    3. Numerous Data Sets and Real – Life Case Studies
    4. Clear your subject doubts face-to-face with experts
    5. Get recorded sessions for future reference.
    6. 90 hrs. training program
    7. Regular Assessments
  • Distance Learning

1. Online reading material
2. Pre – Recorded Video Sessions by Industry Experts
3. Numerous Data Sets and Real – Life Case Studies
4.90 hrs. Of a blend of tools and techniques
5. Question & Answer forum for solving your doubts
6. 4 hrs. Live doubt solving session.
7. Regular Assessments

 

 

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